AI Marketing STRATEGIST
Today’s marketing tech stack is far more interconnected and dynamic than it was a decade ago. The key to success lies in leveraging the right combination of tools that work together seamlessly to power real-time execution, deep personalization, and data-driven decision-making. Here’s a breakdown of the essential components in a modern marketing tech stack, with a focus on AI-driven technologies:
Segment centralizes data across various touchpoints (web, mobile, apps), creating a unified customer profile. It allows for AI-powered personalization and data-driven targeting across all channels, improving the ability to deliver relevant experiences.
Target Market: Mid-sized to large enterprises focused on customer experience and personalization.
BlueConic provides real-time data unification and segmentation, allowing marketers to activate AI-driven insights across multiple channels. It uses AI to recommend personalized experiences and improves cross-channel customer journeys.
Target Market: Mid-sized to large enterprises with a focus on cross-channel data management.
Treasure Data combines batch and real-time data to personalize journeys with Al.
Target Market: Large enterprises that need advanced AI-powered customer insights and segmentation.
Optimove combines a CDP with AI-driven customer journey analytics, enabling businesses to predict customer behavior and automate personalized interactions across channels.
Target Market: E-commerce, gaming, and retail industries.
Zeotap provides customer data unification combined with AI-driven analytics for customer segmentation, helping companies deliver personalized experiences based on deep insights.
Target Market: The effective CDP for data-driven Retail
Tealium AudienceStream is the leading independent CDP allowing you to create a unified view of your customers across channels, segment your audiences to power personalized experiences, and orchestrate that data to fuel actions and analysis across your entire digital marketing stack.
Target Market: Large enterprises needing real-time customer engagement.
Consolidate all your customer data and leverage Loomi AI to craft personalized campaigns across 13+ channels — all from one platform. Attract new customers (and keep them hooked) in less time than it takes to make your morning brew!
Target Market: E-commerce, retail, and consumer brands.
Marketing automation is no longer just about automating email campaigns; it’s about creating intelligent, multi-channel customer journeys. AI-driven marketing automation tools analyze customer behavior and use machine learning to tailor messaging and optimize interactions across email, social media, and websites.
HubSpot offers AI-driven marketing automation that personalizes email workflows, lead nurturing, and customer engagement across multiple channels. Its AI predicts the best times for outreach, ensuring optimal engagement and conversion.
Target Market: Small businesses, startups, and mid-sized enterprises.
Marketo Engage is a complete AI-powered marketing automation platform that helps teams scale personalized buyer engagement and grow predictable pipeline and revenue. Attract the right buyers, nurture them across channels and journeys, keep sales and marketing in sync, and deliver insights that maximize marketing impact on revenue.
Target Market: Enterprises and B2B companies.
Pardot, a Salesforce product, integrates AI to drive automated email marketing, lead scoring, and predictive lead nurturing. Its AI improves alignment between marketing and sales by tracking customer behaviors and automating outreach.
Target Market: B2B companies using Salesforce.
ActiveCampaign integrates AI into its marketing automation workflows, offering predictive content generation, personalized outreach, and customer behavior insights to enhance customer journeys.
Target Market: Small to mid-sized businesses.
Ortto uses AI to automate multi-channel marketing by creating personalized customer journeys, analyzing engagement in real-time, and making campaign adjustments automatically.
Target Market: Small to mid-sized businesses with a focus on customer journey optimization.
One of the most significant shifts in the marketing tech stack is the move towards predictive analytics. Rather than simply reporting past performance, AI-driven tools analyze historical data and predict future behavior, allowing marketing teams to act proactively rather than reactively.
Salesforce Einstein applies AI to predict customer behaviors like churn, upsell opportunities, and lead scoring. It integrates seamlessly into the Salesforce ecosystem, allowing real-time insights into sales and marketing activities.
Target Market: Salesforce users across B2B and B2C enterprises.
GA4 uses AI-powered predictive insights to forecast user behaviors, such as potential revenue from a specific audience, allowing marketers to prioritize high-value customers.
Target Market: Businesses of all sizes analyzing web and app traffic.
Tableau integrates AI-driven analytics to visualize and predict business trends, helping teams uncover actionable insights from their marketing, sales, and operational data.
Target Market: Enterprises that need robust business intelligence and data visualization tools.
Clari uses AI to provide predictive analytics focused on revenue and sales forecasting. Its predictive models help companies optimize their sales pipeline and prioritize high-value leads.
Target Market: B2B sales and marketing teams.
InsideSales applies AI to analyze customer engagement patterns and sales activities, enabling teams to predict which strategies will yield the best results for specific accounts.
Target Market: B2B sales and marketing teams focused on pipeline optimization.
Domo offers an AI-powered business intelligence platform that helps businesses analyze data, predict trends, and gain real-time insights to inform decision-making across all functions.
Target Market: Enterprises needing real-time analytics and business intelligence.
Sisense is an AI-driven business intelligence platform that integrates advanced analytics with predictive models, helping businesses forecast trends and identify market opportunities.
Target Market: Mid-sized to large enterprises needing advanced analytics and visualization tools.
Personalization has long been a priority, but with AI, marketers can now deliver personalized experiences at scale. AI-powered personalization engines help analyze individual customer data in real time, adjusting content, offers, and messaging to create more relevant and timely interactions.
Dynamic Yield delivers personalized experiences by dynamically adjusting content, product recommendations, and messaging based on customer behavior in real-time. AI enables marketers to test and optimize experiences at scale.
Target Market: E-commerce, retail, and consumer brands.
Monetate uses AI to create personalized customer journeys by analyzing behavior in real-time and adjusting content, offers, and recommendations across channels.
Target Market: E-Commerce & retail brands
Salesforce Interaction Studio uses machine learning to personalize customer experiences across websites, mobile apps, and emails, delivering relevant recommendations in real-time.
Target Market: Enterprises looking to enhance their digital experience.
Adobe Target uses AI to personalize customer experiences by delivering tailored content, testing multiple variants, and automatically selecting the best-performing options.
Target Market: Enterprises focused on experience optimization and testing.
Salesloft uses AI-powered chatbots to engage visitors, capture leads, and guide prospects through the sales funnel in real-time, offering personalized conversations based on visitor behavior.
Target Market: B2B companies, especially those focused on sales and lead generation.
Intercom’s AI chatbots automate conversations, qualify leads, and provide real-time customer support, streamlining customer interactions and improving engagement.
Target Market: SaaS companies, startups, and customer support teams.
ManyChat provides AI-driven chatbots that integrate with social media platforms to automate customer service, lead generation, and sales processes, particularly via Messenger and Instagram.
Target Market: E-commerce and small to mid-sized businesses.
LivePerson uses AI to power chatbots and conversational interfaces for customer service, lead generation, and sales, helping companies engage users across multiple platforms.
Target Market: Large enterprises, especially in retail, finance, and telecom.
Tars offers AI-powered chatbots for conversational marketing and customer service, allowing businesses to capture leads and automate FAQs in real-time.
Target Market: Small to mid-sized businesses looking to automate customer support and lead gen.
Shopify uses AI to power its recommendation engine, offering personalized product suggestions to customers based on their browsing behavior and purchase history.
Target Market: Small to mid-sized businesses and entrepreneurs.
Magento integrates AI to provide personalized product recommendations, predictive analytics, and advanced marketing automation for e-commerce businesses.
Target Market: Large e-commerce businesses needing flexibility and customization.
Nosto is an AI-powered recommendation engine for e-commerce businesses, offering personalized product recommendations, dynamic pricing, and real-time content personalization.
Target Market: E-commerce and retail brands.
BigCommerce uses AI to offer personalized product recommendations, real-time pricing optimization, and advanced customer segmentation for online stores.
Target Market: Growing e-commerce businesses and large enterprises.
Algolia is an AI-powered search and discovery engine that helps e-commerce platforms deliver fast, personalized search experiences and product recommendations.
Target Market: E-commerce and retail companies.
Google Ads Smart Bidding uses AI to automate bid adjustments in real-time based on factors such as location, device, and user behavior, ensuring maximum conversions for the best possible cost.
Target Market: Businesses of all sizes looking to optimize their paid search and display campaigns.
The Trade Desk is a programmatic advertising platform that uses AI to optimize digital ad buying, adjusting bids and placements in real-time across display, video, and social channels.
Target Market: Large enterprises and media buyers focused on maximizing digital ad spend.
Adobe Advertising Cloud provides AI-driven programmatic buying, helping advertisers optimize ad placements and targeting for better ROI. It integrates across display, video, and mobile channels.
Target Market: Large brands and agencies looking for cross-channel advertising optimization.
AdRoll uses AI to optimize retargeting and display ads, helping marketers adjust in real-time to maximize conversions and minimize ad spend. It also provides detailed insights to help refine targeting strategies.
Target Market: E-commerce and direct-to-consumer brands.
MediaMath applies AI-driven algorithms to programmatic advertising, allowing for real-time ad bidding and targeting adjustments. It helps businesses maximize return on ad spend by continuously optimizing their digital ad buys.
Target Market: Enterprises and agencies focused on programmatic ad buying and optimization.
For CMOs, building an AI-powered tech stack is no longer optional—it’s a strategic necessity. With AI, senior marketers can reduce manual workload, increase efficiency, and focus more on high-level strategic decisions. In fact, forward-thinking CMOs are using AI not only to optimize marketing efforts but to gain a competitive edge in understanding and engaging customers. The real question is: Are you leveraging AI to its full potential?
(If you know how to use it.)
If AI isn’t driving revenue, it’s just taking up space. Most marketing leaders are stuck in the gap between having AI tools and actually using
AI isn’t the strategy—it’s how you execute smarter. The AI-Ready CMO leads with outcomes, not tools, using AI as a force multiplier for growth, efficiency,
Summary Below is a rank-ordered overview of the most common questions CMOs, CEOs, and CROs in B2B organizations have been asking about AI in go-to-market