AI Marketing STRATEGIST

Executive Assessment Tool

AI Marketing Readiness Scorecard

Cut through the noise and get straight to what matters. The AI Marketing Readiness Scorecard helps CMOs assess where they stand, pinpoint opportunities, and map a clear path to AI-driven marketing that delivers real business impact—whether you’re exploring, optimizing, or scaling.

What Your Score Means

The AI Marketing Readiness Score assesses an organization’s maturity in adopting and leveraging AI within marketing strategies. The score ranges from 41 to 205, aligned with the four levels of the AI Maturity Model: Exploration, Operationalizing, Scaling, and Leadership.

1. Exploration (41–82)

Score Range: 41–82

Organizations in the Exploration stage are just beginning to understand AI’s potential. They may have experimented with basic tools but lack a clear strategy for AI in marketing.

Key Characteristics:

  • Limited or no AI tools currently in use
  • AI is not integrated into marketing workflows
  • Minimal understanding of AI’s impact on marketing performance

Recommendations

  • Build Awareness: Educate marketing teams on AI fundamentals and its potential applications in marketing.
  • Identify Use Cases: Focus on low-risk, high-impact pilot projects such as automated email segmentation or simple chatbots.
  • Develop an AI Readiness Roadmap: Outline goals for AI adoption, data infrastructure improvements, and skill development.

2. Operationalizing (83–124)

Score Range: 83–124

At the Operationalizing stage, organizations have started integrating AI into marketing processes. AI tools may support specific campaigns, but there is no standardized, enterprise-wide approach.

Key Characteristics:

  • Use of AI for isolated functions (e.g., ad targeting, personalization)
  • Some cross-functional collaboration, but AI is not fully embedded in workflows
  • Data systems are improving but may still limit AI potential

Recommendations:

  • Standardize AI Practices: Establish processes for consistent AI use across marketing functions.
  • Strengthen Data Foundations: Improve data quality, governance, and integration to support AI models.
  • Cross-Functional Alignment: Collaborate with data, IT, and marketing leaders to align AI initiatives with business objectives.

3. Scaling (125–166)

Score Range: 125–166

Organizations in the Scaling stage have embedded AI into marketing strategies across departments. AI is a key driver of decision-making, operational efficiency, and customer experience.

Key Characteristics:

  • AI is integrated into multiple marketing functions (e.g., customer segmentation, predictive analytics)
  • Strong data infrastructure supports advanced AI models
  • AI drives measurable improvements in marketing performance

Recommendations:

  • Optimize and Expand: Refine AI models for greater efficiency and expand applications across the customer journey.
  • Leverage Predictive Analytics: Use AI to anticipate customer behavior and inform real-time marketing decisions.
  • Invest in AI Talent: Upskill marketing teams to fully leverage AI capabilities and foster a data-driven culture.

4. Leadership (167–205)

Score Range: 167–205

Organizations at the Leadership level are AI-driven marketing pioneers. AI is central to marketing strategy, driving innovation, personalization at scale, and competitive advantage.

Key Characteristics:

  • AI informs strategic decision-making and future growth initiatives
  • Advanced use of predictive and prescriptive analytics
  • Organization-wide AI maturity with strong governance and ethical frameworks

Recommendations:

  • Innovate Continuously: Experiment with cutting-edge AI technologies like generative AI and advanced customer modeling.
  • Share Thought Leadership: Position your organization as an AI leader through case studies, speaking engagements, and industry contributions.
  • Drive Business-Wide AI Transformation: Expand AI adoption beyond marketing to create an enterprise-wide competitive advantage.

Ready to move the needle on your AI strategy?

Work with me to make AI Work for you and deliver real results that impact the bottom line.

Book an Executive AI Briefing
Big-Picture AI for Bottom-Line Impact:

Resources for Modern CMOs