AI Leadership Masterclass for CMOs

Sarah Jezek, AI Marketing Strategist
AI is reshaping marketing, but most CMOs struggle to integrate it effectively. This 2-hour masterclass will show you how to lead AI adoption, drive measurable growth, and make smarter marketing decisions with confidence. Walk away with a structured AI adoption plan and decision-making framework to implement AI without disruption.
Masterclass Overview

How to Lead AI-Driven Growth & Make Smarter Marketing Decisions

This 2-hour intensive training is designed for CMOs and marketing executives who want to master AI leadership, make strategic AI-driven decisions, and drive measurable business impact.

AI is reshaping marketing leadership. But most CMOs struggle to integrate AI effectively.

  • The hype cycle is overwhelming—which AI tools actually deliver results?
  • AI adoption lacks structure—how do you integrate AI into your marketing strategy without disrupting workflows?
  • Executives demand AI-driven efficiency—but CMOs must balance automation with creativity.

The problem? AI adoption in marketing is often fragmented. One team experiments with ChatGPT, another dabbles in predictive analytics—but without a cohesive AI roadmap, these efforts don’t translate into bottom-line impact.

That’s why this masterclass is designed to help you move from AI experimentation to AI-powered strategy.

This masterclass will give you a structured framework to lead AI adoption and a practical toolkit to drive AI-led growth.

Who This Is For

  • CMOs, Fractional CMOs, and Marketing Executives
  • Marketing Consultants working with AI-curious clients
  • Senior Marketers looking to bridge the gap between AI strategy and execution

What You Will Learn

  • How to align AI with business objectives (AI isn’t just a tool—it’s a strategy shift)
  • Which AI capabilities matter most for marketing leadership
  • How to evaluate AI investments and demonstrate ROI
  • How to lead an AI-powered marketing team
  • How to differentiate your strategy with AI-driven personalization, automation, and analytics

What You’ll Walk Away With

  • By the end of this session, you’ll have:
    A structured AI adoption plan to integrate AI without chaos
  • An AI decision-making framework to evaluate investments & prove ROI
  • A leadership blueprint for guiding your team through AI transformation

 

This isn’t about theoretical AI trends—it’s about practical, actionable AI leadership. Ready to future-proof your marketing strategy?

Upcoming Dates

There are currently no scheduled dates. Check back again soon.

  • Quarter 1: TBD
  • Quarter 2: TBD
  • Quarter 3: TBD
  • Quarter 4: TBD

The Hard Truth

The cost of inaction isn’t measured in lost time. It’s measured in lost growth, lost influence, and lost relevance.

The Solution

The AI Blueprint

Where Business Goals Drive the Entire Approach

The AI Blueprint is designed for marketing leaders who are tired of fragmented solutions that promise results but fail to deliver. This isn’t about adding more tech to your stack—it’s about designing a framework where AI accelerates what actually matters: growth, performance, and impact.

What You Get:

  • Business Alignment: A deep dive into your goals, identifying where AI can create real value.
  • Impact Mapping: Pinpointing gaps, inefficiencies, and untapped opportunities where AI moves the needle.
  • Martech Alignment: Evaluating, selecting, and integrating AI-powered tools that enhance strategy, optimize execution, and deliver measurable impact—without wasted spend on disconnected tech.
  • 12-Month Growth Plan: A clear, actionable roadmap with defined priorities and milestones tied to business outcomes.
  • Performance Measurement Framework: Tracking what’s working, identifying gaps, and optimizing continuously.
  • (Optional) Execution Support: Because a plan is only as good as its implementation.

If you’re ready to move beyond fragmented tools and start driving AI-powered growth, the next step is simple:

No buzzwords. No fluff. Just a real conversation about how to make AI deliver measurable impact in your business.

Big-Picture AI for Bottom-Line Impact:

Resources for Modern CMOs